UX/UI Product Designer

18 years in digital design
10 years leading teams

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A seasoned UX specialist open to both hands on and hands off management. With expertise in data lead design, emerging technologies and revitalising design teams by conducting thorough assessments of strengths and weaknesses, then implementing strategic improvements to enhance processes, team velocity, consistency, value, and morale.

Bio

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What I do best

I’m an experienced design leader, and my heart belongs in these areas

  • I believe the principle, "A machine is only as strong as its weakest cog," accurately reflects my management approach.

    I focus on collaborating with each team member to leverage their strengths, address areas for development, and set achievable goals that empower them to succeed in their roles.

  • Pushing the boundaries of design is an ongoing learning process. In today’s data-driven world, the key to success lies in effectively utilising tools like A/B testing and research discovery to gather insights without significantly impacting the bottom line.

    This approach not only drives traffic to your application but also enables you to gain a competitive edge and stay ahead of industry trends.

  • Tackling a complex challenge with no clear solution can be daunting.

    However, when approached strategically, it often leads to the discovery of an elegant solution and can be highly rewarding.

  • Cross-team collaboration fosters innovation and enhances problem-solving by leveraging diverse perspectives and expertise.

  • The rapid evolution of digital technologies brings an exhilarating sense of innovation and opportunity. As these tools become more sophisticated, they offer unprecedented capabilities for creativity, efficiency, and problem-solving across various sectors.