Hello, I’m Lee Carter

Design Leader | Strategic Operator | Driving Business Growth Through Human-Centred Innovation

Dynamic Head of UX Design with a strong operator’s mindset, who has transformed design functions into engines of business growth across HSBC, Deutsche Bank, Santander, John Lewis, Wayfair, Mecedes and Betfair.

I partner with senior leadership to embed design as strategic advantage — leveraging data-driven insight, streamlined workflows and agile teams to deliver scalable, future-ready experiences.
Expert at building and mentoring multinational design teams, aligning cross-functional stakeholders and driving innovation through emerging technologies — all while delivering measurable commercial impact and cultivating a culture of excellence that sustains growth and client success.

My career has evolved from hands-on UX/UI design into senior leadership, where I’ve scaled teams, shaped strategy, and delivered measurable business impact across global markets.

I began crafting user-centred experiences for brands such as PhotoBox, Alfresco, and Lebara Mobile — translating complex requirements into intuitive digital products that boosted engagement and brand visibility.

As I advanced into leadership roles with Tquila, Paddy Power Betfair, and Meco Solution, I built and led cross-functional teams, embedding data-led design practices to drive efficiency, engagement, and conversion across sectors from banking to e-commerce.

At Kingfisher Digital, I led a 30+ strong, multi-country design organisation, implementing Agile processes, redefining hiring strategies, and delivering large-scale retail initiatives under tight deadlines — all while fostering a culture of collaboration and high performance.

Most recently, as Head of UX Design at 3D Cloud, I directed an international team delivering advanced 3D and AI-driven design tools for brands including John Lewis, B&Q, Home Depot, and Herman Miller. Through robust design systems, emerging tech integration, and operational excellence, we reduced costs, accelerated delivery, and elevated user engagement.

Today, I lead with a blend of strategic vision and hands-on expertise — transforming teams, processes, and products to create data-driven, human-centred experiences that fuel business growth and inspire creative excellence.

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I've led and built the creation of world-class digitals products and apps for some of the most well-known enterprises, financial istatutions and salesforce agencies in the world.